Ouila began with a wild idea: that convenience and sustainability don’t have to be mortal enemies.
That people want to do better for the earth, but they’re also busy and full of habits. That a solution could be created to merge our active, disposable lifestyles with better materials and processes.
And we could create it
What if we gave people a better option they never had to think twice about? Make it out of renewable paper, have it ship flat to save truck space, and even design it to remove wasteful caps? Make it recyclable and less damaging when thrown away.
And what if it was amazingly easy for people to use? What if the design was quick and clean and reduced product waste? What if they could order it right from their phone and we delivered it to their door?
Then we went even further
What if we didn’t keep this amazing packaging all to ourselves?
What if we served other hair care brands as well as we serve our customers? Providing amazing alternatives to plastic bottles while giving our community of shoppers the variety they deserve in their hair and body care selections.
So we got to work
We designed and built and failed and improved, over and over again. Eventually, we created something we are proud to bring you and something we believe you’ll be proud to be a part of.
Sustainability doesn't have to be so inconvenient and convenience doesn't have to be so wasteful.
We're not perfect.
we hope you're not either.
Ouila is a company for the many, not the few.
Everything has been created with one thing in mind – to deliver quality products with the convenience you know and love in a new, exciting way.
We’re not here to fight fast-and-easy, we accept it, and want to make it a little better.
We have big plans
The word BETTER is written in Sharpie on our wall, and it has been since day one. Building a business based on a middle ground doesn’t mean we settle for ‘good enough’. We are pretty darn proud of what we’ve created, and are already working to improve it.
– To bring you more capsule designs to best fit your personality
– To partner with amazing care brands to represent all hair needs
– To reduce our footprint even further
– To fit our system to work within more industries